This is the first article we’re sharing since our rebrand, and I hope you're enjoying the new direction.

Personally, I’ve grown quite fond of the new logo. Every time I see it — on a document, a slide, or an email footer — it reminds me of how far we’ve come and where we’re heading. There’s a sense of clarity and confidence to it that reflects the way we now operate: clean, focused, and globally connected.

A More Connected Way of Working

At Elite, we’re working across borders every day — delivering platform configuration from the UK, deploying PowerApps in Australia, supporting emissions initiatives in Southeast Asia, and advising partners in the Middle East.

Digital working is our norm, and we’re proud of the way we deliver value without the need for borders or baggage.

And the reality is, for now, this model isn’t subject to traditional trade tariffs.

We’re not shipping hardware. We’re not crossing physical checkpoints. Our product is capability — configured in the cloud, delivered by experts.

But There’s a Shift Happening

We’re seeing more countries introduce Digital Services Taxes (DSTs), targeting software subscriptions, platform services, and cloud-based delivery models — particularly when sold cross-border.

These aren’t tariffs in the traditional sense, but they do affect how companies like ours operate. In some cases, we’re now required to:

- Register for VAT or GST in the client’s country

- Comply with local data handling or residency laws

- Adjust how we invoice and contract based on location

This is becoming more relevant as governments look to capture revenue from offshore providers delivering high-value services domestically.

So… Will Tariffs Ever Apply to Digital Services?

Right now — no. But the pressure is building.

Some trade blocs are exploring ways to tax digital “imports” more aggressively. While this is largely aimed at tech giants, mid-sized, high-growth firms like Elite Energy could easily find ourselves caught in the middle if policy shifts.

Add in growing geopolitical tension around digital trade, and it’s not hard to see how quickly rules could change.

What We’re Doing at Elite Energy...

We’re staying ahead of it by:

- Mapping our digital footprint across jurisdictions

- Engaging with advisors on DST and digital compliance

- Supporting clients with clear guidance on hosting, tax, and delivery models

- Keeping agility in our operations so we can adapt quickly if needed

My Final Thought

We’re not overly concerned — but we are prepared.

Digital working has opened up huge opportunities for Elite Energy — and it’s become core to how we operate. With a global workforce supporting local clients, we’re able to deliver seamlessly across time zones, enabling a true follow-the-sun model. We're effectively a 24-hour organisation, five days a week — and that flexibility is now expected by our clients.

As international rules and digital frameworks evolve, we’ll continue to adapt — always staying aligned to our values of being responsive, experienced, and easy to work with, no matter where our clients are..

Thanks for reading. If you're seeing similar challenges or changes in your company or industry, I’d be interested to hear your perspective.